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Nintendo reluctant on radical shift as Wii U worries deepen

 TL
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TOKYO (Reuters) - Nintendo Co Ltd will likely be reluctant to make radical changes such as allowing its games to be played on rivals' devices as it grapples with poor sales of its flagship Wii U game console, which forced it to slash its outlook and sent its shares tumbling.

Unlike rivals Microsoft Corp and Sony Corp, whose recently released XBox One and PlayStation 4 have seen strong sales, the creator of "Super Mario" has resisted pressure to open up game development to other firms. Nintendo relies on the popularity of its franchises, such as Mario and Zelda, to drive sales of its hardware. Some analysts say Nintendo is missing out, however, by not releasing a version of its games for smartphones or tablets, which now exceed 1 billion in use and account for a rising proportion of games played. But there are no signs that Nintendo, which plans to unveil a new management strategy on January 30 after releasing quarterly results, is likely to soften its stance.

"I think the company needs to see more failure before anything more radical is considered," said David Gibson, senior research analyst of games at Macquarie Securities in Tokyo.

"It's like a couple of wheels stuck in the mud. We all think they're heading for deeper mud but they're not convinced as such. They're going to try to change a little bit and move this way and that and do a new strategy."

Full article: http://uk.finance.yahoo.com/news/nintendo-untraded-glut-sell-orders-003425453.html

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Topic starter Posted : 20/01/2014 4:30 pm
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