I had heard of this game but I didn't realise it was tied in with the Ralph Lauren brand.
Carol Shaw is a bit of a legend. She was particularly good at implementing AI in games. Her version of Checkers/Draughts was able to beat the Activision version if I remember right. She also did a version of Othello and 3D Tic Tac Toe for the 2600.
She is probably more famous for River Raid though.
That has a clever algorithm for generating the scrolling layout with the ever changing river. The level isn't stored as there was no way that would have been affordable back then - instead it is generated on the fly using random numbers in a repeatable way - in a similar way to the method used to generate screens in Pitfall.