Atari Unveil New Hardware @ E3!!!

[TL]

Since I saw nowhere aside from forums discussing the hardware, I've broken it all down for my blog. Yeah, not mainstream but it's something I guess, I also have some info about Sega and Namco doing the same thing and what it has done for them:

http://arcryphongames.wordpress.com/2014/06/13/atari-hardware-shown-at-e32014/

Good read but it's worth noting that Atari are not allowed to use the Atari name on arcade hardware, only Warner Brothers are, this is a legacy of the 1984 split. I am sure they could over come this but I would imagine it would cost them.

[TrekMD]

I agree with your first impression.  I think our collective reaction was the same here...

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[guest5175]

Since I saw nowhere aside from forums discussing the hardware, I've broken it all down for my blog. Yeah, not mainstream but it's something I guess, I also have some info about Sega and Namco doing the same thing and what it has done for them:

http://arcryphongames.wordpress.com/2014/06/13/atari-hardware-shown-at-e32014/

Good read but it's worth noting that Atari are not allowed to use the Atari name on arcade hardware, only Warner Brothers are, this is a legacy of the 1984 split. I am sure they could over come this but I would imagine it would cost them.

Duly noted and added. I think it would be an easy hurdle to overcome since WB has zero interest in the arcade sector, despite owning an IP library of the most recognizable names in the arcade business. Even then, I suppose they could use a different name if they went that route but since it won't be happening anyways its a moot point.

[Jag_Slave]

I will definitely give this a closer look when it comes out.

[zapiy]

Price point will be the defining point of this product.

[retromod]

If this hardware would be a full blown emulator of all previous systems it would be a seller. But it seems it is only a low cost android tablet with atari apps. Throw it away!

[guest5175]

I agree with your first impression.  I think our collective reaction was the same here...

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I didn't see this last time. Major  (I really did lol there).

I was also thinking about it, I wonder if the Atari name not being usable in the arcade space unless it is by WB really applies. After Midway changed the name to Midway West, then going bankrupt and now being owned by WB Games, it may not even apply since the parties that signed that don't exactly exist anymore. It would be interesting to find out the current legal stance on that.

[TrekMD]

Gotta have some humor too! 

[guest5190]

Atari are a sorry example of how a lack of innovation will ultimately see your business decline. (Nintendo take note).

Atari have been relying on the memories of a by-gone era for many years and are now nothing more than a company, which licenses retro merchandise.

Incredible when you consider that they dominated the video games industry at one time.