Title: Reset Atari
Post by: TrekMD on March 10, 2013, 03:18:48 AM
Post by: TrekMD on March 10, 2013, 03:18:48 AM
I received this as an update from the folks making the GCW Portable today. Figured it was worth posting here. They are looking to get the Atari brand. Here is what they posted:
We're Taking Atari Back to its Roots.
We are raising funds to buy the iconic Atari brand, re-launch it, and give it back to you on the GCW Zero portable gaming console.
[align=center:1opt8xqi](http://fundable.blob.core.windows.net/profiles/642/4.png)[/align:1opt8xqi]
Atari is the Godfather of gaming. It is an icon that represents more than just a gaming company: it is one of the most recognizable names in gaming history. The company recently filed for Chapter 11 bankruptcy and its assets are going up for sale.
We believe a new entity could be launched using smart, lean development teams and next generation hardware fit for today's gaming environment.
GCW Zero is an open-sourced, handheld gaming platform that is creating the next wave of gaming: powerful enough to run classic PC games, emulate the game consoles we grew up with, and run homebrewed games seamlessly at high frame rates.
We want to combine the classic gaming experience of Atari with the awesome power of today's handhelds - like the GCW.
We need your support and feedback to make this happen.
[align=center:1opt8xqi](http://fundable.blob.core.windows.net/profiles/642/6.png)[/align:1opt8xqi]
More details can be found at the Reset Atari Crowfunding Page (//http).
We're Taking Atari Back to its Roots.
We are raising funds to buy the iconic Atari brand, re-launch it, and give it back to you on the GCW Zero portable gaming console.
[align=center:1opt8xqi](http://fundable.blob.core.windows.net/profiles/642/4.png)[/align:1opt8xqi]
Atari is the Godfather of gaming. It is an icon that represents more than just a gaming company: it is one of the most recognizable names in gaming history. The company recently filed for Chapter 11 bankruptcy and its assets are going up for sale.
We believe a new entity could be launched using smart, lean development teams and next generation hardware fit for today's gaming environment.
GCW Zero is an open-sourced, handheld gaming platform that is creating the next wave of gaming: powerful enough to run classic PC games, emulate the game consoles we grew up with, and run homebrewed games seamlessly at high frame rates.
We want to combine the classic gaming experience of Atari with the awesome power of today's handhelds - like the GCW.
We need your support and feedback to make this happen.
[align=center:1opt8xqi](http://fundable.blob.core.windows.net/profiles/642/6.png)[/align:1opt8xqi]
More details can be found at the Reset Atari Crowfunding Page (//http).
Title: Re: Reset Atari
Post by: Shadowrunner on March 10, 2013, 05:54:09 AM
Post by: Shadowrunner on March 10, 2013, 05:54:09 AM
I was reading about this earlier. Cool idea, have to keep an eye on this and see what happens.
Title: Re: Reset Atari
Post by: TrekMD on March 10, 2013, 05:55:03 AM
Post by: TrekMD on March 10, 2013, 05:55:03 AM
I hope they are able to pull it off. It would be great!
Title: Re: Reset Atari
Post by: dot.fyre on March 10, 2013, 08:06:25 AM
Post by: dot.fyre on March 10, 2013, 08:06:25 AM
If it was Atari branded I might think about it but there's already a selection of handheld devices that can be used for this.
And pre-loading it with 20 of Atari's greatest games..... including Pitfall! Really?Â
And pre-loading it with 20 of Atari's greatest games..... including Pitfall! Really?Â
Title: Re: Reset Atari
Post by: nakamura on March 10, 2013, 10:05:52 AM
Post by: nakamura on March 10, 2013, 10:05:52 AM
So they want to sell you a portable emulator device?
Title: Re: Reset Atari
Post by: TL on March 10, 2013, 12:34:09 PM
Post by: TL on March 10, 2013, 12:34:09 PM
Considering I had never heard of GCW before they released this handheld I doubt they would ever have the money to buy Atari.
Although I will say that the Zero is a really sexy looking handheld so an Atari logo would not be out of place on it!
Although I will say that the Zero is a really sexy looking handheld so an Atari logo would not be out of place on it!
Title: Re: Reset Atari
Post by: TrekMD on March 10, 2013, 15:15:54 PM
Post by: TrekMD on March 10, 2013, 15:15:54 PM
Quote from: "nakamura"So they want to sell you a portable emulator device?
The GCW was funded on Kickstarter as a retro emulating device to begin with. I think what they are trying to do is give it an official Atari spin with this.
Title: Re: Reset Atari
Post by: zapiy on March 10, 2013, 17:09:53 PM
Post by: zapiy on March 10, 2013, 17:09:53 PM
How much is the Atari name going for?
Title: Re: Reset Atari
Post by: TrekMD on March 10, 2013, 17:11:11 PM
Post by: TrekMD on March 10, 2013, 17:11:11 PM
Quote from: "zapiy"How much is the Atari name going for?
They are trying to raise $250,000, so I guess about that much.
Title: Re: Reset Atari
Post by: TL on March 10, 2013, 17:15:18 PM
Post by: TL on March 10, 2013, 17:15:18 PM
Quote from: "TrekMD"Quote from: "zapiy"How much is the Atari name going for?
They are trying to raise $250,000, so I guess about that much.
It's going to cost a lot more than that I can you now. We are talking millions.
Title: Re: Reset Atari
Post by: nakamura on March 10, 2013, 20:53:19 PM
Post by: nakamura on March 10, 2013, 20:53:19 PM
Just for the name? Atari is not even that big anymore. Most people who aren't long term gamers just think Atari is a trendy t-shirt!
Nice little handheld though. It doesn't really need a logo but an Atari one would be kinda cool on it.
Nice little handheld though. It doesn't really need a logo but an Atari one would be kinda cool on it.
Title: Re: Reset Atari
Post by: zapiy on March 10, 2013, 21:09:14 PM
Post by: zapiy on March 10, 2013, 21:09:14 PM
I can't see it being worth millions unless the get IP ownership. If its just to use the trading name going forward its possible its worth as little as that.
Title: Re: Reset Atari
Post by: TL on March 10, 2013, 21:11:56 PM
Post by: TL on March 10, 2013, 21:11:56 PM
Quote from: "nakamura"Just for the name? Atari is not even that big anymore. Most people who aren't long term gamers just think Atari is a trendy t-shirt!
Nice little handheld though. It doesn't really need a logo but an Atari one would be kinda cool on it.
The whole company is up for sale, that is the name and the I.P.
You can't sell one without the other, that is the company.
Title: Re: Reset Atari
Post by: nakamura on March 10, 2013, 22:00:05 PM
Post by: nakamura on March 10, 2013, 22:00:05 PM
Ah that's a different story then.
Title: Re: Reset Atari
Post by: TL on March 10, 2013, 22:19:03 PM
Post by: TL on March 10, 2013, 22:19:03 PM
Here is a quote from Curt Vendel who co-wrote the recent Atari book and designed the Flashback consoles for Atari:
Quote from: "Curt Vendel"Totally clueless attempt... $250K is not going to get anyone to pick up the phone and talk with them never mind them actually buying the brand. I know personally it's going to take $50million to be a serious contender and to be on the short list to even be involved in the auction, so this is a waste of time.
Title: Re: Reset Atari
Post by: zapiy on March 11, 2013, 14:12:56 PM
Post by: zapiy on March 11, 2013, 14:12:56 PM
Bloody hell, thats a lot of dosh..
If something is worth that then it must make a lot of money each year.
If something is worth that then it must make a lot of money each year.
Title: Re: Reset Atari
Post by: TrekMD on March 11, 2013, 14:14:22 PM
Post by: TrekMD on March 11, 2013, 14:14:22 PM
I noticed these folks posting over in AA, so I invited them to join us here. Maybe they'll join the discussion here on RVG as well.
Title: Re: Reset Atari
Post by: TL on March 11, 2013, 14:20:35 PM
Post by: TL on March 11, 2013, 14:20:35 PM
Quote from: "zapiy"Bloody hell, thats a lot of dosh..
If something is worth that then it must make a lot of money each year.
Atari's revenue last year was $53 million. With the US part of the company making a decent profit too but the problem is they are saddled by the debt of Atari S.A. (the French parent company)
Title: Re: Reset Atari
Post by: TL on March 14, 2013, 16:11:58 PM
Post by: TL on March 14, 2013, 16:11:58 PM
Looks like they have removed this and dropped the fundraiser now their idiocy has been pointed out by the larger community including Curt and Marty. 
Title: Re: Reset Atari
Post by: TrekMD on March 14, 2013, 16:14:16 PM
Post by: TrekMD on March 14, 2013, 16:14:16 PM
I hadn't checked on this in days. Now you can just sing up to "follow" them.Â